The Laurel Phi KaPPa Tau Fall 2012 : Page 12

we 12 12 are FKT After being unexpectedly laid off at the end of 2008, Shaun Walker, Southern Mississippi ’03, (left) and business partner reid Stone founded HErO|farm, a marketing strategy and design agency. Having been named one of yFS Magazine’s Top 20 young Entrepreneurs of 2011 and to a local publication’s 40-under-40 list, among other accolades, Walker and reid really just have one goal: do great work for good people. “It’s a simple philosophy, but one that we live by every day at HErO|farm. We’ve come to realize how beneficial advertising can be for the viewer when it is paired with clients who have good missions of their own. When you add value to a person’s everyday life, you do more than just sell a product; you create a lasting relationship of goodwill and a connection that goes far beyond sell-buy-consume. Our goal with HErO|farm is to help evolve advertising into something people don’t run from, but applaud. “Being a Phi Tau, I got to be a part of something bigger than myself and I try to incorporate that same mindset into everything I do, especially with HErO|farm. Through my experiences with the Fraternity, like fundraising for SeriousFun, I learned that in seeking happiness for others, I could easily find it for myself. What people genuinely remember most at the end of the day is how you made them feel, not how much money you have or how famous you are. If you’re not trying to change the world for the better or having some kind of positive impact on it, all you’re doing is taking up space. Phi Tau taught me the value of truly connecting with people, for which I am forever grateful.” the entrepreneur shaun walker, southern Mississippi ’03 Creative director, heRo|farm new orleans, la. get in touch with Shaun via shaun@hero-farm.com or facebook.com/herofarm. Learning. Leading. Serving. The LAurEL LaureL | www.phikappatau.org THE

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